By solving your problems, treating you fairly and being totally transparent, we believe we can make banking better.
We're focused on solving problems, rather than selling financial products. We want to make the world a better place and change people's lives through Swift.Wales.
We're doing things differently. For too long, banking has been obtuse, complex and opaque.
We want to change that and build a bank with everyone, for everyone. Our amazing community suggest features, test the app and give us constant feedback so we can build something everyone loves.
How we communicate changes how people feel about us, so we’d better make sure our words reflect what we stand for. Our tone of voice guidelines exist to do just that.